From the outset, the project was conceived as more than just a point of sale. The proposed design transformed the shop into a technological ‘motor-hub’, a dynamic space that allows users to interact with the environment and explore the essence of the Bultaco brand. The idea goes beyond the traditional shopping experience, positioning the space as a breeding ground for brand enthusiasts, as well as a means to generate loyalty and a vibrant community around electric motorbikes.
We start from the basis of experiential, sensorial and emotional design for the generation of a space to enjoy, interact, feel and favour, through design and architecture, the generation of small experiences translated into the Bultaco language. These experiences must be developed in the form of small gestures that exceed the expectations of the client. In short, we propose the generation of unique and exclusive brand experiences, in any environment, regardless of the size of the premises.
The module is configurable and can act independently at different scales, satisfying all the requirements demanded at other levels in terms of e-Motorcycles exhibition, multimedia boutique area, etc.
The main areas of the Bultaco Flagship Store are the exhibition/interactive area (e-motocycles, museum), the boutique where merchandising will be sold, the lounge and the events area.
