Bultaco Outdoor Corner

Commercial Architecture Based on User Experience

Bultaco Outdoor Corner stores are conceived as much more than just retail outlets. The project transforms the commercial space into a cultural and experiential environment, capable of becoming a benchmark for design, innovation, and technology applied to retail.

To this end, the space incorporates a multipurpose area equipped with a tiered seating system that allows for the hosting of events, exhibitions, and activities of various kinds. This strategy fosters a continuous flow of visitors and enhances the dissemination of Bultaco’s history and philosophy.

Angulo Arquitectura proposes various initiatives aimed at strengthening interaction with the public and transforming the space into a true meeting point for the community of users and enthusiasts of the brand.

Flexible spaces for events and activities

Among the activities planned within the Bultaco Outdoor Corner concept are:

• Bultaco Lab
• Forums and meetings
• Workshops
• Product presentations
• Road safety and riding courses
• Live streaming via Bultaco TV
• Events related to innovation and electric mobility

The interior architecture and design of the space have been conceived to encourage active visitor participation, fostering creativity, interaction, and an emotional connection with the brand.

Modular Design and Smart Design

The project takes the modular system as its core compositional element, developing a flexible, configurable solution adaptable to different spatial and commercial needs. This approach allows for the creation of a dynamic and timeless architectural language based on the principles of Smart Design.

Conceptually, the system functions as a modular element that can be extrapolated and exported at different scales, capable of responding to various commercial formats while maintaining a consistent visual and functional identity:

• Competition tent
• Pop-up store
• Space
• Trade fair stand
• Retail corner
• Store / Flagship store

This flexibility makes the project a versatile solution for retail, events, and exhibition spaces related to mobility and technology.

Interactive Technology and Immersive Experience

The modules incorporate touchscreens based on interactive video mapping technology, a variant of augmented reality that allows users to interact directly with the projected content.

Thanks to this system, a 180º visual immersion is generated, activating the visitor’s senses and transforming the retail experience into an immersive and personalized interaction.

Furthermore, the space allows for monitoring certain user preferences and settings to visually integrate them into the motorcycle’s graphic design, thus creating a fully personalized experience aligned with new models of technological and experiential retail.

Design, Technology, and Brand Identity

Bultaco Outdoor Corner represents a new way of understanding contemporary commercial architecture, where design, technology, and user experience are integrated to create dynamic, flexible spaces that are emotionally connected to people.

The result is an innovative environment that combines interior design, modular architecture, and interactive technology to reinforce brand identity and generate memorable experiences around the Bultaco universe.